For founder-led businesses · Brisbane · Gold Coast · Canberra

When did someone last ask the right questions
about your marketing?

Most marketing never gets properly questioned: what it really costs, what it actually returns, and what's quietly holding it back. We ask those questions with you, then fix what the answers show.

Creative work at First Touch Studio
+40%
Lift in enquiry rate for a financial advisory firm, after we repositioned its decade-old brand
Gillespie Advisory · Financial services
Trusted by advisory firms, product brands, tech companies and government
Who we work with

Two kinds of client. One standard of work.

Worth a moment

Three questions worth answering honestly.

Could a customer tell you apart from your competitors?

If your website, proposals and social all promise the same quality and service as everyone else in your market, customers choose on price, or they don't choose at all.

Try it: cover your logo and read your homepage. Could it belong to anyone?
What happens if referrals slow down next quarter?

Most founder-led businesses grow on relationships and reputation. It works, until you're too busy delivering to keep it going, and you feel the gap three months later.

When did your marketing last bring in work without you pushing it?
Do you know what a new customer costs you?

Which channel brings your best clients, what each one costs to win, and what a client is worth over time. Without those numbers, every marketing decision is an educated guess.

If someone asked for your cost per customer today, could you answer?
Start free

See what's wrong before you spend a dollar.

Three ways to find out where your marketing is leaking. Start wherever you're comfortable.

What we do

Three problems.
Three ways to fix them.

No off-the-shelf packages. We diagnose first, then scope the work to the problem, write it down, and price it before we start.

No. 1
Build
For businesses that sound like every competitor

Positioning, identity and messaging that make it obvious why a customer should choose you, so you stop competing on price.

- Brand strategy and positioning
- Visual and verbal identity
- Creative direction
- Messaging architecture
No. 2
Grow
For businesses where growth still runs through the founder

Content, campaigns and advertising that put you in front of the right people before they need you, so new work arrives that nobody referred and nobody chased.

- Campaign strategy and execution
- Advertising management
- Content strategy and production
- Social media management
No. 3
Systemise
For businesses that can't see what's working

Follow-up, CRM and reporting set up to run without you, so you can see what actually brought in work, not just what kept everyone busy.

- Marketing automation
- AI tool setup and training
- Lead nurture and pipeline
- Content systems
How we work

It starts with questions, not a proposal.

Every piece of work we do starts the same way: understanding how your business makes money before we touch the marketing. Here's what you can count on.

01
We start with your business

Before any talk of deliverables, we ask what a customer is worth to you, where your best work comes from, and what's quietly costing you. We've sat in the Head of Marketing seat, so we know which questions change the answer.

02
See our thinking first, if you'd like

Want to see how we think before committing? Ask for a free 3-Fix Plan: the three changes we'd make first, plus your homepage headline rewritten. If it doesn't help, you've lost nothing.

03
We'll tell you what to stop

Sometimes the biggest win is doing less. MouldMen went from five AI tools to two and got 18 hours a week back. If something isn't earning its place, we'll say so.

04
Vetted, and on the record

We're a Local Buy pre-qualified supplier, approved to work with Queensland councils, and we publish exactly where we use AI and where we never will. You know what you're getting before you start.

Proof, not promises

Different industries.
Same three problems.

See all case studies
“

What makes FTS different is their ability to connect strategy, creative and execution. They don't just hand over a strategy document and disappear. They helped us sharpen our positioning, improve the creative and turn the thinking into practical campaigns and marketing activity we could actually implement. It felt like having an experienced marketing team inside the business.

Paul S.CEO, Finance Sector · Brisbane

Get your free
3-Fix Plan.

Send us your website. You'll get a 15-minute video with the three changes we'd make first to bring in more of the right enquiries, plus your homepage headline rewritten. No obligation. We only do four a month.